Why businesses need Social Media

Lets face it, your business needs social media presence! Whether you’re a small business or a multi-million pound firm, social media is a great way to connect with your audience, increase brand awareness, boost your leads and sales whilst maximising your customers engagement with your brand. 

With 97% of marketers using social media, it’s sure to be one of the most cost-effective and versatile strategies that a business can use to ensure they are targeting their audience successfully resulting in a boost in sales (Marketing Insider Group, 2019).

In 2020 there are 3.81 billion people actively using social media worldwide, which increases by around 9.2% year-on-year (Statista, 2020). This fact alone shows just why your business’s social media presence is vital! With so many customers using social media every single day, this presents countless opportunities for businesses to successfully reach their target customers with every post! Over a third of people check social media five times a day meaning your marketing possibilities are endless! Connecting with your audience and building trustworthy relationships is vital when aiming to generate new leads. Social media opens the conversation for relationship building, customer loyalty and interaction, resulting in positive brand perceptions and boosting your brands reputation.

Use social media as a platform for creation, to connect and impress! Create eye-catching content to support your feed, plan exciting competitions to engage and interact with your followers, post a series of Q&A stories to show transparency and ensure your audience knows your brand inside and out! All of these activities will not only boost your following but also increase your online profile resulting in a drive in traffic to your website and services. 

63% of customers expect businesses to offer customer service through their social media and 90% of social media users have already connected with a brand or business through their chosen platform (Smart Insights, 2017). . With this in mind, social media users are not short of businesses to choose from, therefore it is vital to communicate authority online to get ahead of the competition! When potential customers visit your profile you want to ensure they will be impressed! Look for ways to demonstrate your expertise as a leader in your industry. By showing what your business offers through impressive content, you will establish confidence in your audience.

Social media is definitely a crucial part of your strategy for success, but it doesn’t have to be overwhelming or confusing! Check out our social media to view our services and explore how we can ensure your online presence is second to none!