Facebook advertising is the most targeted form of advertising. Through the use of in-depth targeting, Facebook ads allow you to specifically target audiences based on a number of categories such as age, gender, occupation, location, behaviour and much more. The main reason as to why your business should be advertising on Facebook is that your customers are using it, daily! With 44.84 million users, 80% of all internet users have a Facebook profile and check their pages multiple times a day (Lyfe Marketing, 2019). Therefore, Facebook is an excellent platform to get to know your customers and use Facebook advertising to engage with them.
When creating a Facebook campaign, a great benefit is that you are able to choose from a wide range of aims and objectives to ensure you gain effective results. It is important to know right from the beginning what your overall aim is for the campaign you’re creating for example whether you want to drive traffic to your website, increase sales or boost your brand awareness. If you are unsure on your aim or feel you want to focus on more than one, you can create separate ad sets each with different goals and then compare your results to see which was more successful (Dawson, 2020).
Through Facebook’s exceptional targeting capabilities, your chances of both reaching your audience, and achieving your marketing goals are indefinite. Facebook analytics allow you to track and monitor your ad from the moment it goes live, ensuring you keep up to date with your weekly reach, post engagement, page likes, return on spend and which ads have proved to perform best. This allows you to analyse your results regularly and constantly improve your advertising to gain the best results from your digital marketing.
As Well as using Facebook ads to create new leads, it also allows you to retarget people who have already interacted with your business, this is so important! You cannot rely solely on a single ad to attract new custom to click on your ad or visit your website, to them you are a stranger! One touchpoint is not going to be enough, customers need to be reminded of your brand and encouraged to take action which is achieved through remarketing (Eclincher, 2020).
These are just a few of the reasons why Facebook advertising is a great tool to increase your leads and help you achieve your marketing goals. Contact us today for a further discussion on how we can help you with Facebook ads!