Social media is a powerful tool when it comes to getting your brand in front of your target audience. If used correctly, it can greatly improve not only your brand image, but also lead to more sales.
Let us take a look, then, at how greater performance might be achieved by brands through the use of SEO and social media alongside each other.
Do more social media shares equal higher page views?
There is some evidence that the sites that rank highest on Google are often those with more shares on their social media platforms. However, are these companies getting more shares because they are ranking higher, or is a greater number of shares leading to a higher ranking being achieved?
Search engine Bing does seem to rank sites higher if they have greater social shares. However, Google says social sharing is not a ranking factor for them.
It is likely that sharing your content on your social media accounts will greatly help to improve audiences’ awareness of your brand, and that people will be likelier to visit your website as a result.
If you are already utilising the services of a business that provides SEO for companies in Essex or wherever you are based, then this is an important step. It will help ensure your website is fully optimised for the search engines and you can concentrate alongside this on other ways to get clicks to your website.
Better backlinks
Having other authoritative sites in your industry provide backlinks to your website can be a powerful way to help improve your SEO ranking. Having many people interacting with your social media posts will lead to more people reading your blog.
With this increased traffic, you are likely to encounter more people who will want to link to your content, creating good backlinks as a result. This will also help improve your authority on the topic you represent, which search engines like as well.
Bounce rate and retention time
Having other authoritative sites in your industry provide backlinks to your website can be a powerful way to help improve your SEO ranking. Having many people interacting with your social media posts will lead to more people reading your blog.
With this increased traffic, you are likely to encounter more people who will want to link to your content, creating good backlinks as a result. This will also help improve your authority on the topic you represent, which search engines like as well.
Helping to get pages indexed
Some companies share a new blog post on their social media straight away. The initial clicks that the page gets show Google that this page needs to be indexed.
The amount of time that Google takes to index a page can vary greatly, so you can never be sure when it will show up on search results.
Indexing quickly is important, and this helps to make the process go a little faster. You can then check on Google Search Console to see if the page has been indexed.
You can learn who your audience is
One of the best ways to create content people want to read is by knowing who your target audience is.
By engaging with your brand’s followers on social media, you will be learning who likes your content and what they want. This will then make it easier for you to give them the content they love, which could mean more clicks for your website.
Ask your social media followers questions about your products or your site. See if they have any questions that you think you can answer by writing a blog post. Then, you can link to it on your social media.
Social media can help with new websites
If you have a new website that you are still looking to have fully recognised by the search engines, then you can use social media to help you.
Your brand’s social media profiles can give your main site valuable clicks and show the search engines that you have interest from people who are interested in your topic.
So, every time you create new content, be sure to post a link to it on your social media platforms. Adding a picture that correlates to the post will also help to increase engagement with your followers and boost clicks.
Conclusion
Social media has shown that it can have a big impact on the awareness of brands and the success of associated marketing strategies. If you want to get more people to click through to your website, then social media can be an effective way to help make this happen. You can also ask your followers for ideas for future content, and ask them what questions they would like to have answered.
If you’re looking for assistance with your SEO and Social Media, contact us today to see how we can help you.
