This is a bit of a double-edged sword. Firstly, make sure your post will compel people to take action, whether that’s to contact you or go to your web store. It’s all very good marketing to your audience, but if you don’t encourage them to do something, they’ll likely forget they’ve seen your post in the noise of Social Media.
The other side is the action you take. Your Social Media won’t blow up by itself, you have to take action and put in the work to get the results. Whether this is making a strategy, planning posts or just experimenting, you have to start somewhere.
Social Media isn’t as defined and straightforward as some other marketing platforms. 1+1 doesn’t always equal 2, but 0+0 will definitely still equal 0.