Artificial Intelligence has started to play a huge role in marketing as it’s developed. It’s implemented from chat bots, to social media algorithms, to the way paid ads display themselves.
AI Chat bots use a set of responses depending on what people message. The chat bot reads users messages and determines what is the best response to send to them, and removes the human from the equation. If the problem can’t be solved by the “normal processes” the bot has programmed into it, then it will pass them onto a human colleague to solve the problem.
Furthermore, in social media, AI is used in algorithms on social media to analyse posts from a user’s followers and show the content to those users in the best way it sees fit. This has created a problem for users and the platforms however, as the platforms want the content flow to be natural, whilst users have figured out how to best please the algorithm to get their content on top.
If you don’t know what the algorithms are for certain platforms or even that they existed at all, we recommend doing your research and getting clued up!