5. Google offers 6 different types of ads: Text, Dynamic, Call-only, Shopping, Image and Video ads (Google, 2020)
6. 96% of Google’s revenue comes from advertising (Curvearro, 2020)
7. Two in five small-to-midsize businesses are running a PPC campaign (WebFX, 2019)
8. 76% of the search engine market and 73% of the paid search market belongs to Google
9. Paid ads have on average a 200% ROI (Tech Jury, 2020)